I spent NYE '21 recording cold video pitches

(And it built a 7-figure agency)

July 31, 2025

In 2021, I spent New Year’s Eve recording cold video pitches.

And it helped build a 7-figure agency.

How?

Firstly context: I’m not some weirdo who enjoys working on NYE (or maybe I am, who knows?!).

But more imporantly: The agency I was CEO of was days away from shutting down.

The founder called and said: “I think we need to pull the plug.”

I told him wait.

“Give me until New Year’s Eve. If nothing lands by then, we’ll call it a day.”

So I gave myself a challenge.

I knew it’d be hard. What I didn’t know was how much it would take.

Most people don’t know what it’s like to bet your last shot on a spreadsheet and a webcam.

700 videos to go. 3 days left.

I did the math.

If I worked straight through 72 hours, I could still make it.

So I did.

On New Year’s Eve, I sent the final video.

Then I waited. One reply. Then three.

Then a sales call at 11:30 PM.

I ended up closing the deal just before midnight.

I could literally hear the fireworks going off outside.

That deal saved the agency.

But more importantly, it taught me:

When everything’s on the line, you stop hesitating. You stop overthinking.

And you just do what needs to be done.

So never underestimate what you can pull off when your back’s against the wall.

It might change your life like it did mine.

Just don’t quit before the breakthrough.

Until next time.

Keep dreaming like a Giant.

But fight like a god damn Underdog.

I’ll see you at the top. 💪

Yours truly,

Nigel Thomas

P.S. Do you sell a high-ticket service, and feeling stuck?

Recently, I launched the Undeniable Business Mentorship.

It’s the support system you’ve been looking for.

And we’ve still got space for a few more founders.

Want to join us?

P.P.S. Here’s a picture of me with Sammy from the Undeniable community. We scaled his agency from $10k→$30k in 90 days. That’s Undeniable.