It’s Too Late for Your Personal Brand

Most people wait. Some hesitate. Few take action. Only one group wins.

Perfection is a lie. Waiting is failure. Action is everything.

A year ago, David to Goliath was just an idea that was barely born.

In the past 12 months, we’ve taken some serious punches. We’ve launched. We’ve adapted. And we’ve tested. Sometimes we even made complete fools of ourselves.

Yet, we’re still here. Stronger. Smarter. Louder than ever.

Why?

Because we never stopped moving.

Look around. The world is full of brilliant ghosts - people who had million-dollar ideas, world-changing dreams, potential that could have rewritten history.

Because the world doesn’t reward potential. 

It rewards execution.

The price of waiting is irrelevance.

For seven years, I’d been in the shadows – building, failing, rebuilding.

I’ve learned lessons that could save others years of struggle.

If there’s one thing I’ve realized it’s knowledge locked in your head is worthless.

So last week, I made a decision.

I will stop hiding behind my writing and get onto the camera.

Turning 20 of the best nuggets of wisdom from these newsletters into bite-sized video content.

3 days later, I turned my apartment into a content studio.

I took what I had – four walls, a black cloth, a chair.

I brought in a videographer and a lighting guy.

And I built my scripts.

Some of them will hit. Some of them will flop. But all in all, they will push me forward.

Momentum isn’t given. It’s created.

And now I’m asking you – what’s stopping you?

• You don’t have the right equipment? Neither did I.

• You don’t feel ready? Neither did I.

• You’re afraid your first attempt won’t be good enough? It won’t be.

But the difference between those who make history and those who are forgotten is brutally simple:

That perfect moment never comes.

So I’ll ask you one last time – 

Are you moving forward, or are you still waiting for “perfect”?

David to Goliath ain’t about playing safe.

It’s a declaration for the ones who refuse to sit on the sidelines.

That have a fire raging inside of them.

You’ve felt it before – the pull, the hunger, the knowing that you were built for more.

The truth is that no one will know your story unless you start telling it.

No one will care about your message unless you show up and own it.

No one will remember you unless you give them a reason to.

What if one simple decision – one single moment of courage - could alter the trajectory of your career, your business, and your life?

Most people will read this and do nothing.

You’ll nod your head, feel the spark, and then let it fade.

You’ll go back to waiting.

And just like that, another chance will slip your their fingers.

Don’t be most people.

Enough thinking. Enough waiting. Enough almost taking action.

Here’s your challenge:

1. Write or record a video sharing your story. The raw, unpolished version.

2. Post it on LinkedIn, tag me Nigel Thomas and respond to this email with the link.

3. For the first person to tag me I’ll Re-Post it to my audience of 58,000 followers

At the end of the day, the world doesn’t belong to the smartest.

It belongs to the ones who Act.

The question is: Will you?

I believe.

Now it’s your turn.

Yours truly,

-Nigel Thomas

P.S. The Offline Retreat for Online Business Owners:

I’m putting together an exclusive 3-day retreat for 30 entrepreneurs in the Dominican Republic on the last weekend of March 2025. More details to follow in next week’s Newsletter. Stay tuned!!