How The Silver Spoon Kid Built A Billion Dollar Business

The relentless rise of boxing promoter Eddie Hearn

How The Silver Spoon Kid Built A Billion Dollar Business

The relentless rise of boxing promoter Eddie Hearn

“When you’re starting out, it’s just you against the world.”

Imagine for a moment, you are Eddie Hearn on Monday, 15 November 2011.

Two days earlier, you sold out the largest indoor arena in Manchester, with 22,000 fans flocking to the first all-British heavyweight title fight since Lennox Lewis stopped Frank Bruno in 1993.

223,000 households paid £15 to tune in on Sky Box Office.

You are 32 years old, and this was your first real fight promotion.

You willed it into existence. Created something everyone told you was impossible. 

You’ve masterminded some of the biggest fights in the world, from heavyweight bouts to YouTube novelties.

And then a few years later you sign boxing’s first billion-dollar deal.

But it still isn’t enough.

You still have more to prove to the world.

In the grand tapestry of life, some threads are spun from humble beginnings, while others shimmer with the sheen of privilege.

But what truly defines us is not the fabric we're cut from, but the relentless determination with which we weave our destiny.

Eddie Hearn's story is a testament to this truth.

And it all stems back to the ultimate struggle against his father’s name.

In the ring of life, Eddie faced his greatest opponent – himself.

Battling against the complacency of privilege, the defiance of authority, and the whispers of uncertainty, he fought not just for victory, but for vindication – for the right to be more than a footnote in his father's legacy.

On his way, he faced doubts, both from within and from those around him. He grappled with the fear of failure, the pressure to live up to his father's name, the constant battle against the perception of privilege.

He knew that success wasn't handed to him on a silver platter – it had to be earned, every single day, with blood, sweat, and tears.

So let’s rewind the tape to one of the most epic sporting sagas of our generation.

Today on David to Goliath:

Born With a Silver Spoon

Born in 1979, Eddie's upbringing couldn't be further from the origins of his father.

While his Dad Barry Hearn clawed his way up from a council estate, Eddie enjoyed the privilege of a private education at Brentwood School.

Barry Hearn, a self-made millionaire, built an empire from scratch, starting Matchroom Sports under a snooker hall in East London with just £100 to his name.

In the '80s, he revolutionized sports promotion, turning overlooked games like darts and snooker into mainstream sensations.

The expansion into boxing proved similarly fruitful: over the 1990s, Matchroom staged numerous blockbuster fights, most famously Chris Eubank’s two battles with Nigel Benn.

But Barry wasn't about to let his son coast by on inherited success. Far from it. 

Terrified that Eddie would become soft and entitled (the type of person he hated growing up), Barry was extremely tough on his son.

Something you don’t see as much today in this politically correct world we live in.

“He has always had a chip on his shoulder because he's a working class kid from Essex, who was seen as a second-hand car salesman or a bit of a flash git. And actually he’s a highly intelligent, smart businessman, and I think he had a fear that Eddie, who he sent to public school, was going to be this posh kid who just hung on his coattails.”

As Barry stepped onto the grounds of their Essex estate after work, the weight of the day's toil clinging to his shoulders, he would unleash his fierce competitive persona.

He would slam down his briefcase, loosen his tie and spin a cricket ball as fast as he possibly could towards his ten-year-old son. 

A philosophy was instilled – a creed that would shape Eddie's worldview forever. "You win when you deserve to win."

Anything but number 1 should not be celebrated. 

“I knew I couldn’t afford to let my concentration lapse, all I ever wanted was to make him proud and hear the words, ‘Great shot!’ Thirty years on, nothing has changed.”

Barry could have easily shielded Eddie from the harsh realities of life, cocooning him in the lap of luxury.

But for him, success wasn't just about wealth – it was about having a relentless work ethic, driven by purpose. 

So from a young age, Eddie would clean 15 pairs of his father's shoes at a mere 10p a pair, washing cars, and hawking programs at boxing matches – each task a lesson in humility and perseverance.

Sure, he dined with a silver spoon (which his dad actually gave him as a nickname!).

But that spoon was one his Dad made sure he polished on his own.

The Fight Which Made Him A Man

After school, Eddie would soak up the wild nature of the boxing business from his father.

Sat on the floor of his dad’s office throwing and catching a cricket ball, he listened to the raised voices, questions about fighters, and heated arguments. It was exciting.

This created the strange dichotomy that defined Eddie's early life: attending a stifling private school during the week, fully engaged with the spit and sawdust world of professional boxing at the weekends. 

He would get picked up from school in a limo to then go to the gym, where he bore witness to legends in the making – the heavyweight champion Frank Bruno's thundering fists, Chris Eubank's swaggering confidence – a stark contrast to the mundane air of academia, and an epic exposure to the world of sports. 

By 15, he would travel with his dad to boxing events, sitting ringside at electrifying events.

But as the adrenaline of the sport coursed through his veins, a rebellious streak emerged, a defiance against the life of mediocrity. A middle finger to authority. 

“I felt this struggle for my own identity: I was so proud of being known as Barry Hearn’s son – but I eventually realised that’s all I’d be, unless I worked hard and did something spectacular.”

Breaking his mother’s heart by being a bad student, all the while fighting for his own name, his own identity.

Desperately wanting to become something more than just “Barry’s son”.

“Now I’m a carbon copy of Dad. Only with a mobile, so there’s no escape.”

Around the same time, he learned the art of cold sales.

A proud and persistent representative of Weatherseal Windows, working his way through the phone book as he cold called and pitched upgrades to reluctant homeowners. 

"F*ck off" they would say, but Eddie revelled in the hustle, in the thrill of earning his own money. 

With each rejection, he honed his craft, refined his pitch, and sharpened his charisma. 

Then for the defining moment.

Legend has it that when Eddie turned 16, his dad told him they’d have a boxing match.

Barry wanted to test the mettle of his son’s resilience.

Teach him a lesson and beat out any ounce of privilege that lingered in his mind.

"I brought Eddie up to kill or be killed," Barry once remarked.

So he told him to lace up the gloves. Eddie in one corner of the local boxing gym, his Dad Barry in the other.

His Dad came out gritting his teeth, throwing wild haymakers in his son’s direction.

But after covering up and waiting for his Dad to tire Eddie, with a single, thunderous strike in the third round, sent his father crashing to the canvas – a triumph that would forever alter the dynamics of their bond.

For Eddie, it was more than just a victory in the ring; it was acceptance from his father.

A declaration that he was his own man.

And for Barry, his father, it was a moment of pride mixed with a tinge of humility – a recognition that his son had passed the test.

He was so proud he went around all the local press telling this story of how his son knocked him out.

And this is not the first time Eddie would outdo his father.

But the next time it would be in the ring of business where he took boxing to heights we’ve never seen before.

The Key to His Destiny

Although, Eddie wasn’t ready to take on the family business Matchroom just yet.

He had a point to prove.

At just 18, Eddie made the audacious decision to shun the well-trodden path of university.

His window sales job gave him thick skin and helped him lean into his charm.

A born salesman with natural flair and charisma.

While still barely in his twenties, he landed a job of sponsorship executive and a salary of £12,000 a year.

In 2005, he became Chief Executive of the PGA EuroPro Tour. 

He immersed himself in the minutiae of the sports industry, laying the groundwork for his future with each menial task.

It was a baptism by fire, a journey of trial and error, as he discovered that selling sports was not just about products or events—it was about weaving a narrative that resonated with the audience, a concept he would come to term as ‘emotional transference.’

He carried this transfer of enthusiasm into everything he did.

But beneath the surface, there simmered a relentless pursuit of validation, fueled by the weight of his father’s legacy. 

Being Barry Hearn’s son was both a blessing and a burden, a constant reminder of the expectations placed upon his shoulders. 

By the time the inevitable happened and he returned to the family fold, he was primed and ready.

He began working like he hadn’t got a penny to his name.

Meanwhile, as the world of boxing languished in uncertainty, Matchroom seized the opportunity to diversify.

Barry saw opportunity where others saw stagnation.

The inaugural Poker Million final, promoted to an audience of 30 million, heralded a new era of dominance as Matchroom swiftly cornered the TV market, solidifying its position as a powerhouse in the realm of entertainment. 

It was a period of unprecedented expansion, a golden age for the business.

And then at the World Series of Poker, by chance, Eddie was drawn on the same table as boxer Audley Harrison. 

Little did he suspect, this encounter and man was the key to his destiny.

The Start of a New Era

At this point, Matchroom is basically out of boxing: its only product is the Prizefighter series, a knockout tournament of three-round fights staged over a single evening. 

“Everyone knew who he was, he was huge in stature and he had this big personality. All I could think about was getting him in Prizefighter. I knew it would be massive.”

Out of nowhere, the man he’d just met Audley Harrison asks for a slot in Prizefighter. 

Eddie, waiting for his big moment, his voice trembling with optimism, says yes without hesitation and lays out a plan:

Win the tournament, win the European title, and fight David Haye (the top heavyweight at the time) for the world championship. 

He then phones Barry. “I’ve just met Audley Harrison.” 

“Oh, f*cking hell. What does he want?”

Barry, his Dad, thought Audley Harrison was washed up and already over the hill.

There and then, he sold the idea to his Dad of Harrison winning the heavyweight Prizefighter and fighting David Haye. 

“Ed, are you fucking off your head? He is a disaster, that bloke”, Barry said. 

Yet Eddie knew that Harrison would draw a big crowd and big ratings - the key to success in a business centred around attention and promotion.

So Eddie’s 30 years old at this point, happy doing the poker, and against his dad’s wishes, jumped without the rope and took his biggest risk yet. 

“Audley’s thinking, “This is amazing.” I’m thinking, “I don’t know what I’m doing.” 

He sold 6000 tickets at the ExCel arena, a significant leap from their days doing shows at York Hall of Leisure centres.

Harrison then against all odds won Prizefighter. He dramatically stops Sprott for the European title, and Eddie runs into the ring, weeping with joy.

The stage was set for the big encounter with David Haye. 

“Those days are fun because it’s just you against the world. No one really knows who you are.

Recognizing the potential of Harrison and Haye's showdown, Eddie foresaw Sky's (the big TV broadcaster) inevitable interest, fueled by the promise of a blockbuster event. 

Prizefighter, though divisive among purists, rekindled the passion of casual fans, promising a night of excitement.

And so the Harrison VS Haye fight was made.

And boy it did not disappoint.

Everyone’s Got a Plan Till They Get Punched in The Face

Eddie had made the impossible possible, securing the fight with David Haye against all expectations. 

But even he admits he still had not a clue what he was doing when it came to boxing promotion.

With the weight of uncertainty pressing down upon him, he stood on the threshold of his first major fight negotiation, his heart pounding with a mixture of nerves and determination. 

The first press conference was a daunting experience. 

“I remember thinking, “F**k”. Now, I can talk, but I could feel that I was shaking, my heart was beating really fast and as they were doing the big intro on Sky Sports I’m sitting there and I don’t know what I’m doing.”

It was sold out almost immediately. It did around 600,000 pay-per-view buys, which at the time was quite frankly preposterous.

Then the big night itself.

The lights went out, boos rang around and as “Coming In The Air Tonight” by Phil Collins reverberated around the arena, the challenger Audrey Harrison did his ring walk, with Eddie following him.

It was the start of a new era and Eddie had full belief that his man could go all the way and knock out David Haye, the current heavyweight champion.

Big time boxing was back.

But as they say, everyone has a plan until they get punched in the face and for Audrey Harrison and Eddie Hearn, it was a stark reminder of just that.

Harrison didn’t even throw a punch for three rounds.

A brutal battering as David Haye came forward unleashing devastating blow after devastating blow to the face of Audley, forcing the stoppage before the end of round three.

In the aftermath of defeat, amidst the boos and jeers, Eddie faced the harsh reality of the boxing business.

“That’s the boxing business,” he says, flashing that grin again. “You’re in the business of dealing with problems. And I've been fucked so many times, I don't even get upset about it. Boxing is one of the worst businesses in the world. But it’s the addiction of boxing that gets you. No matter how many times you get stabbed in the back, there’s just nothing like it.”

When Haye stood on that apron, Audley was gone already before the fight even started.

Boos echoed relentlessly around the arena.

Journalists banging on the door of the changing room.

Even Eddie’s mates turned on him.

“I can still remember what he looks like, this big bloke went, “Hearn! You are a f**king s**t promoter!” I just put my head down.”

In that moment, it would have been easy for him to succumb to the negativity. 

But what sets apart the ordinary from the extraordinary is not how they react in moments of defeat, but rather how they rise from the ashes.

Hearn left that night thinking ‘I am never, ever, ever doing another fight again’.

But he couldn’t help himself and before he knew it he was back under the bright lights once again.

How a Nightmare Turned To a Dream

After witnessing Harrison's loss to Haye, Eddie was certain that his career in boxing had reached its demise. 

The embarrassment was palpable, the doubts were overwhelming. 

“I was even saying to my friends, “I am done in boxing, mate. That was embarrassing, I am never doing another fight again. F**k that. And as if anyone is ever going to work with me anyway. My credibility is shot.”

But he still had online poker. Matchroom were still making lots of money.

Then all of a sudden, Eddie gets a call from Tony Simms. 

Would you be interested in signing Darren Barker?

Confused because of the most recent disaster, Eddie initially declined.

But then when he started mulling it over, he just couldn’t help himself.

Darren had sold nearly 1,000 tickets when we’d promoted him on the undercard of Harrison - Sprott seven months before. 

And so, the domino effect began. Calls poured in from Kell Brook's dad, Rob McCracken, and others, each one presenting a new opportunity, a chance for redemption.

The consensus was clear: "If you can sell Audley Harrison, imagine what you can do with me."

Turns out what he thought a disaster was his foundation of success. 

Rob McCracken wanted to talk about Carl Froch, who had just left Mick Hennessy.

Within a month of Harrison losing, he’d been approached by three of the biggest names in boxing.

It’s because Eddie was one of a kind. Fresh blood in an industry dying for a revamp.

What followed was nothing short of spectacular. His new signings, including Carl Froch and Kell Brook, breathed new life into Matchroom. 

Nights filled with electrifying matches, with audiences hanging on to every punch, became the norm.

Barry knew his son would be driving other boxing promoters crazy, giving them nightmares. The new kid on the block!

With each successful event, Barry’s confidence soared, and his belief in his son's capabilities grew stronger. 

When it came to putting on Brook and Hatton, Barry said ‘go and give them 100 grand each’. 

He knew his son would get it done.

So ‘War of the Roses’ between the biggest boxing stars of Manchester and Leeds commenced - it was a night no one would forget.

Still not knowing what he was doing, Eddie sat there giving it the big talk.

Sky, the biggest T.V. company showing live sporting events couldn’t believe it when Hearn approached them with an exclusive deal, the likes we’ve never seen before.

You Don’t Ask You Don’t Get

At the time, Matchroom shared the Sky platform with rival promoters like Frank Warren and Kellie Maloney. 

Eddie approached Sky with a bold proposition: ditch the competition and entrust Matchroom with the entirety of their budget.

At first, his audacity was met with laughter, dismissed as folly by the powers that be. A flat ‘no’. 

But, fuelled by conviction and unwavering self-belief, Eddie refused to back down. 

He realised that everyone in the industry was trying to f*ck each other over. 

Others would be playing back clips of Eddie before the Harrison fight, highlighting all the trash and hype he put behind Audley. 

They were saying, “Eddie Hearn, what does he know?”

But Eddie loved it. He loved rubbing people up the wrong way.

He realized that in an industry rife with cutthroat competition, survival meant daring to stand out, daring to be different.

He knew he was in their heads now. 

Then the game-changing fight: British boxing hall of famer Carl Froch VS Lucien Bute in Carl’s home town Nottingham.

Being the underdog after losing to Andre Ward, Froch went on to dominate the fight, winning the IBF Super-Middleweight championship of the world by TKO in round 5 to become a three-time world champion.

The ratings were off the scale.

The atmosphere was electric.

It was unbelievable. 

He returned to Sky and said ‘Do you believe me now?’.

Against all odds, Hearn's persistence paid off.

Six months after the monumental showdown, Sky inked an exclusive deal with Matchroom, cementing Eddie Hearn’s status as the king of domestic boxing.

At a mere 33 years old, he had achieved what many deemed impossible – dominance over the British boxing scene. Yet, amidst the triumph, his journey was far from smooth sailing. 

It would never be quite as much fun again.

As the tides turned and the fans rallied behind Matchroom, Sky found themselves at a crossroads.

With Frank Warren's BoxNation looming on the horizon, the pressure mounted, and the stakes grew higher. 

Eddie Hearn, once perceived as an outsider, became public enemy number one. 

But then, he found a man from the streets.

A boxer who would go on to be a global icon and reshape the entire boxing industry.

Enter Anthony Joshua.

The Rise of a Global Phenomenon

In 2011, Eddie paid a visit to Sheffield’s Institute of Sport.

He was talking to Rob McCracken, coach of Carl Froch and performance director of GB Boxing, when he heard a large thumping sound.

The creaking of the heavy bag as it if were about to pull down the ceiling.

“What the hell is that sound?!” Eddie asked Rob.

He turned the corner to see a man drenched in sweat thumping the boxing bag with raw power that would make the hairs stand up on the back of your neck. 

“That’s Anthony Joshua,” said McCracken, he’s a new heavyweight that’s come in from the streets. 

“He can fight, he can.” 

As Joshua's fists danced in the air, Eddie stood transfixed, his mind ablaze with possibility. 

Little did he know, in that moment, he was witnessing the birth of a global icon. One who’d pave the path for Matchroom to become a billion dollar business.

Fast forward to the 2012 Olympics, where Joshua clinched gold, igniting a fierce bidding war among boxing's elite promoters.

But amidst the chaos, Eddie knew one thing for certain: for their partnership to flourish, Joshua needed the freedom to make his own choices. 

So he encouraged him to explore his options, to meet every promoter, and to study every deal.

“I appreciate that,” said Joshua. “Thank you.”

Eddie knew that if a relationship was going to be solid, he needed that space to make his own decision.

It was the brutal honesty that sold Joshua, in an industry rife with corruption. 

Five months later, Joshua returned, and his decision was made. And with that decision, the landscape of boxing was forever changed.

Eddie remained steadfast—a lighthouse in the storm, guiding Joshua on his path to greatness. 

The world watched in awe as Joshua delivered knockout after knockout, culminating in his unforgettable battle with Klitschko – a night etched in history.

90,000 people packed out Wembley in astonishment as Joshua climbed off the canvas to beat the all-time heavyweight great. 

But for Eddie, amidst the chaos and euphoria, it was a moment he scarcely remembers.

The intensity of the moment consumed him, leaving him unable to fully grasp the magnitude of what was unfolding before his eyes. 

“I hardly remember it. People come up to me in the street and say, that was one of the greatest nights I’ve ever had in my life. And I’m like, was it? The euphoria, the intensity, pulling that event off –  it all made me feel like I couldn’t focus on what was going on around me. When I watch it back on TV now, I don’t even believe I was there. I wish I could go back and take a breath and just take it all in.”

And so, with the power of pay-per-view in their hands, Eddie Hearn and Anthony Joshua continued to defy the odds, breaking records and shattering expectations with each passing day. 

But now, Eddie needed a platform that would bring his vision for global domination to life.

DAZN and Beyond

Like any good boxing promoter, Eddie is renowned for being ruthless when he needs to be.

But unusually in a sport often associated with corruption, he has also built a reputation for honouring deals, paying his fighters fairly and sticking to his word. 

The height of his ascent came in 2018 when Matchroom and the sports streaming service DAZN struck a landmark deal that propelled the business’s boxing operation to the pinnacle of the sport.

A bold risk by saying no to their loyal partner Sky to put all their eggs in the DAZN basket, a new streaming platform which had yet to be fully tested.

“When I went into America, the strategy was to upset people quickly, to build a profile, to create noise, create interest. I’d like to be a hero in terms of the time and the sacrifices I’ve made for the sport of boxing. But at the same time, I have no problem being a villain.”

At the time, the deal was estimated to be worth a total of $1 billion, quadrupling the value of Matchroom’s preceding pact with Sky Sports.

He now has a roster of the world’s best-known fighters: Anthony Joshua, Katie Taylor, the Mexican pound-for-pound great Canelo Álvarez.

“One day I will leave boxing,” he says. “But the problem is that boxing just consumes you. And if I don’t let it consume me, we won’t dominate like we are.”

Now it’s pretty much accepted globally he’s the number one boxing promoter in the world.

Proving to his Dad he could polish his own spoon and create his own legacy.

It’s even got to the point now where fans go up to his Dad and say “Are you Eddie Hearn’s Dad”!

And much like UFC president Dana White, he keeps his boots on the ground every step of the way, acting as a human megaphone for every fight Matchroom promotes.

As the boxing market continues to evolve and grow, Eddie remains at the forefront, poised to lead the sport into its next phase of greatness.

With plans to bring championship bouts to the Middle East and Asia, he's not just thinking globally—he's thinking bigger, bolder, and more ambitious than ever before.

The Power of Personal Branding and Storytelling

Then as proceeded to more interviews across Youtube and social media ‘No Context Hearn’ happened.

A Twitter account that posts brief clips of Eddie Hearn saying things without any context, many of which rack up millions of views.

The channel will tweet a clip of Eddie Hearn exclaiming, “Oh, go on then!” and users will add comments such as ‘My mate: fancy a cheeky pint? Me…’ or ‘Rebakah Vardy when the Sun asks for dirt on Coleen’. 

Suddenly, he's not just a boxing promoter; he's a cultural icon, a symbol of wit and irreverence in a world gone mad.

And he’s loving every minute of it. 

Rather than insults, people are now more likely to greet him with delighted cries of “you’re the bloke off No Context Hearn!” 

The account in some aspects has become more famous than the man himself.

But remember: All attention is good attention. Especially in the eyes of a boxing promoter. 

“It’s like they’re two people,” he recently told SecondsOut. “Which is funny, because Eddie Hearn is really unpopular, and No Context Hearn is a legend.”

He has also become one of the best storytellers of our generation.

He has stories about his fighters – the time Derek Chisora threw a table over at a press conference; the time he first found a troubled Anthony Joshua almost taking a heavy bag off its hinges.

And through it all, he shares his passion for boxing – the sport that has shaped him since childhood. The sport can offer a ladder from poverty to stardom, where a juvenile delinquent can become a national hero. 

The sport that instils the values of hard work, community, and unearthing the best of yourself. 

In recent years, Eddie has reshaped the sport in his own image in Britain, injecting it with a sense of fun, mischief and glamour.

The music between rounds was an Eddie Hearn innovation; so was the ringside VIP box.

And even though he’s achieved monumental stardom, his work ethic remains the same as the kid off an estate in Dagenham, because that’s what his Dad has always instilled in him.

So let us raise a glass to Eddie Hearn—the man who turned memes into legends, the man who shares stories that captivate and inspire, and the man who continues to redefine the world of boxing with his passion, his creativity, and his unyielding spirit. 

In a world hungry for authenticity, Eddie Hearn stands tall as a shining example of what it means to embrace your true self and make your mark on the world.

Yes, he might have been given a good set of cards to start with but boy did he make the most of it. 

Top 5 Takeaways:

1) Play With The Cards You’re Dealt: We have no control over our start in life. But instead of sitting around blaming others for our problems we can accept what we have and get to work changing it. You might not have the silver spoon like Eddie but that’s even more reason to prove yourself to the world.

2) Learn The Art Of Sales: Time and time again we see successful entrepreneurs getting their start in sales and it’s no coincidence. Whether you’re trying to convince your partner to go on a holiday or get a huge deal over the line you must know how to get the idea from your mind into others in a compelling way. As Eddie says, sales ultimately is the transfer of enthusiasm.

3) Ask More: In life, you don’t ask you don’t get. Yes, there is luck involved in every success story, although, when luck meets opportunity you have to be bold. Just like Eddie did with Sky, ask those hard questions. Remember: Noone is going to put your name and business on the map for you.

4) Know Your Craft Inside Out: If you ever watch Eddie’s interviews you’ll see the immense knowledge and passion he has for the sport of boxing. As the seconds roll he lists off fighter after fighter, selling their stories and why they’re going to win. If you are more prepared than your competition and can showcase that in meetings, that conviction will open so many doors. As we say at David to Goliath: Conviction through insatiable preparation.

5) Stand Up for What You Believe in: Noone backed Audley Harrison and probably for good reason. Everyone laughed at Eddie when Audley was knocked out in 3 rounds without throwing a punch. However, it was that self-promotion that opened up all the doors and at the time Eddie really did believe he would win. Morale of the story? Stand up for what you believe - It’s the best sign of a true leader - especially when the outside world questions your opinions.

And last but not least: Be bold, dare to be different and take risks.

I hope you enjoyed reading Eddie’s story as much as I did writing it.

Until next time, keep dreaming like a Giant.

But fight and believe in your dreams like a God Damn Underdog.

Yours truly,

-Nigel Thomas

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