the Mental Monster of Uncertainty

Every entrepreneur faces this Monster.

The mental monster of Uncertainty in your mind.

You’re giving absolutely everything to hit your goal.

To break through.

Setback after setback. Loss after loss.

The nights get later. The mornings get earlier.

There is no guarantee you’ll make it and the crushing weight of uncertainty questions every fibre in your body.

“Am I doing the right thing?”

“Is all this sacrifice worth it?”

Right now, I’m in one of these moments.

And I’m gonna tell you the story that keeps me pushing through:

So yeah, I’m launching my first ever international event in the Dominican Republic at the end of March.

At the same time, I’m leading my next mentoring cohort, guiding agency owners through their own battles. And also launching a new podcast.

Three enormous projects, running at full speed, pulling me in opposite directions.

The pressure is like nothing I’ve ever felt before.

Every day, I wake up to a wall of decisions – venue contracts, guest speakers, flights, scheduling, marketing, operations, last-minute curveballs.

And while that’s happening, I still have to show up for my clients, my team, and my own sanity.

This is what stepping into uncharted territory feels like.

It’s messy. It’s overwhelming. Sometimes borderline unbearable.

It’s like staring over the edge of a cliff, wondering if the bridge will appear beneath your feet – or if you’re about to free-fall.

But I want you to know: This feeling is normal.

Now I realize how brutal decision fatigue can be.

When you’re making high-stakes call after high-stakes calls with zero certainty.

When every instinct tells you to play it safe, but you know deep down that safe is a slow death.

I have to remind myself, this is completely normal.

Every entrepreneur has gone through this breaking point.

Most fold.

They retreat, play small, convince themselves they’ll try again “when the timing is right.”

And you’ll never hear their names.

Now, as I sit here typing this, one story keeps hammering in my mind.

Hopefully, it can inspire you to pull through…

Dana White.

The moment when the UFC was on its last breath. $44 million down.

A sinking ship that everyone wanted to abandon.

Every investor was ready to pull the plug. 

The dream was seconds from death.

But Dana refused to die quietly.

Instead of folding, he made one final all-or-nothing move.

He convinced his partners to throw another $10 million on a last-ditch gamble.

A reality show. The Ultimate Fighter.

One shot. One night. One fight to decide the future of combat sport.

And on that night, it changed everything.

The rest is history.

As we say at David to Goliath, Constraint Drives Innovation.

When you have no option but to figure it out, that’s when the big breakthrough happens.

Right now, you might be at breaking point.

And if you’re building something massive but feeling like it’s too much, sitting there ready to throw in the towel, that’s exactly how you know you’re on the right path.

Entrepreneurship isn’t supposed to be easy.

And easy never wrote history.

Here’s what you do next:

Most people feel pressure and hit the breaks.

They convince themselves it’s too risky, too much, too soon.

Others weaponize it.

One wins, one loses.

The only job you have?

Keep moving. Stay the course.

Make the next decision. Take the next step. Keep stacking small wins until the big one hits.

And most importantly?

Believe, with 100% conviction, that you will figure it out along the way.

Because that’s what separates the Goliaths from the Davids.

Let the pressure fuel you.

And when you break through?

You’ll look back at this moment and realize…

This was the test. This was the path.

The outcome? You become Undeniable.

Stick in there my friend.

The good times are coming.

Yours truly,

-Nigel Thomas

P.S. Want to join me and 30 fantastic founders for the Agency Growth Mastermind March 28th-30th?

Spending 3 days in person with the likes of Timothy Armoo who built and sold an 8 figure agency and Joe Gannon the personal branding expert behind Jordan Peterson.

Click here to apply before tickets sell out.