The Mission Came Full Circle

12 months ago, I started this newsletter with a simple idea: to document my comeback from near suicide as I rebuilt my life and business.  

To fund it I started mentoring three agency owners who were asking for my help.

What happened next blew my mind.

As I mentored these founders and watched them transform their businesses, I realized every single one of us faces the same enemy.

It’s not the market.
It’s not competition.
It’s not even money.

It’s the voice in your head.

The voice that says:
“You’re not good enough.”
“You’re going to fail.”
“You don’t have what it takes.”

And without self-belief, you’re defenceless.

You’ll hesitate. You’ll freeze. You’ll let fear dictate your next moves.

Overall, I’ve mentored 22 eCommerce agencies this year.

• Half have doubled in size

• One tripled

• Another 5X’ed

• One even 7X’ed his business – all within a few months.

But the impact goes far beyond money.

I built a community for these agencies, and they started sharing strategies, referring clients, and supporting each other through tough times.

The best example I can give you is Sammy – a young 23-year-old agency owner who recently lost his father and his long-term partner left him.

Like me, he was thinking about giving up on life.

We had a heart-to-heart and he started the agency mentorship.

1 month later here’s what he just posted in our community:

He’s turning his pain into power and proving that even when life tries to break you, you can rebuild stronger.

 
I’ve been where Sammy was. I know what it’s like to feel like the world is closing in on you.

When I left my job as CEO of a fast-scaling agency and ended up back in my childhood bedroom, staring at the same ceiling I swore I’d conquer the world under, I thought it was the end.

But it wasn’t.

It was the beginning.

Because for me, rock bottom burned away the lies, the ego, the noise, and left me with a single question.

What now?

No income. No title. No plan. Just me, the silence, and the realization that I had to start over at 32.

And there was no safety net this time.

Rock bottom then taught me the most profound truth of my life.

The only way back is self-belief.

Self-belief to get off your a** and take the actions you need regardless of how you feel.

To destroy the victim mindset within you.

The Mission has come full circle

Mentoring agency owners, which only began off as a short term plan, has brought David to Goliath back to the core of my mission.

It’s not about scaling revenue (though that’s a bonus).
It’s not about strategies or tactics (though they’re important).

It’s about empowering underdogs with the most powerful weapon they’ll ever have.

Because self-belief isn’t just personal, it’s contagious.

When you see someone like Sammy rise from the ashes, it lights a fire inside you.

This is why David to Goliath exists.

To remind you that no matter how small, stuck, or underestimated you feel, you can fight back.

And yes I’m still navigating my own comeback, figuring it out step by step.

But I’ve made a promise – to myself and to you.

We will rise together.

One step at a time.

Yours truly,

Nigel

P.S. Ready to join the journey? Choose one of these actions:

1. Tune in to the Comeback Story
   Watch your inbox every Sunday for the Comeback email - Raw, unfiltered insights from climbing the mountain of self-doubt.

2. Subscribe to Nigel’s Naughty Nuggets
   If you’re an agency owner get bite-sized, actionable strategies every Tuesday and Thursday from my 7 years of experience. Simply Reply "Yes" and one of my team will add you to the segment.

3. Enquire About 1:1 Mentorship
   If you’re ready to go all in and transform your agency in 2025, I’m opening limited spots for 1:1 mentorship. Find out more here.