A new chapter for this Newsletter

When David to Goliath was born, it was a declaration. 

A defiant stand to rebuild my life and business from the ground up - to show you that no mountain is too high when you’re armed with the power of self-belief.

It was my promise to document every step of my comeback and arm you with the tools, strategies, and mindsets to awaken the giant within.

I pulled lessons from my own journey and amplified them every Thursday with the tales of icons and legends who shattered limits and rewrote the rules of success.

• Richard Branson, crafting Virgin from a CD resale into a multi-billion dollar juggernaut across 400 businesses.

• Dana White, dragging the UFC out of obscurity when the whole world turned its back.

• Leila Hormozi, taking ideas that others discarded and turning them into unstoppable empires.

These stories were proof that odds can be obliterated and mountains can be moved.

But as powerful as this was, something was missing…

Watching ain’t Fighting.

One night, long after the world had gone quiet, I stared at my screen and felt it.

A hollow ache.

Because as inspiring as those stories were, they felt distant.

Like they belonged to another world.

And then I thought back to you.

The one building from scratch, without safety nets, without shortcuts.

Because this is the real fight.

That’s when it hit me.

It’s not about telling stories from afar anymore.

It’s about actually living through them.

 
So I went directly to the heart.

I immersed myself in the world of the Unsung Heros. The young ambitious entrepreneurs I’ve had the honour of mentoring this past year.

Everyday Davids choosing to break free from the chains of mediocrity and march on an undeniable quest to conquer their Goliaths. Writing their own epic comeback.

Not the billion-dollar success stories reflecting back on their life.

The ones who aren’t yet trending on social media but are walking the path. Building their destiny through the blood, sweat and tears.

The ones who have something to prove – not to others, but to themselves.

And what I saw was nothing short of extraordinary. You can read the full story here.

Strategies and tactics mattered, sure. They always do. But the defining factor was Self Belief.

It’s the invisible thread that ties every success story together.

Without it, every strategy fails.

With it, the impossible becomes possible.

That is the heartbeat of the David to Goliath movement.

And now, it’s time for the next chapter. The Underdog stories are back. But this time, it’s personal.

Next week, I’m going to share a story of one of the guys I’ve had the privilege of mentoring.

Someone who stood where you are now – surrounded by doubt, weighed down by setbacks, and wondering if the fight was worth it.

Someone who leaned into the fire and transformed it into fuel.

And step by step, built a life that they never thought possible.

Most importantly, you’ll recognize something you’ve always known deep down:

That quiet voice inside you will whisper…

Next Sunday at 11AM EST, when this story drops, don’t come alone.

Mark your calendar. Set your alarm. Block out the time. But most importantly, bring someone with you.

Forward this to your fellow underdogs.

The ones in the trenches with you.

The ones who are clawing, scratching, and fighting to win big.

The ones you show up for you in bad weather.

Because when we rise, we rise together.

And together, through this movement of self-belief, we can truly change the world.

Until next Sunday keep dreaming like a Giant.

But fight for your dreams like a god damn Underdog.

Yours truly,

Nigel Thomas